Today I just wanted to spend some time putting together a resource of places you can purchase cross stitch materials. I’ll be continuously building onto this list, so feel free to send me suggestions..

Whether you’re just starting out and need the basics, or want to branch out and try new things. I will try to list places from all over the world, but obviously I will only have experience shopping at those in the US. That said, all the ones I list will be those recommended / suggested by my cross stitch community over on Discord.

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Please consider supporting local / small businesses where you can. Even if you don’t have an LNS near you, many now have online ordering and you can still help support a small business vs a mega box store like Michaels / Joann.

US-Based

Brick and Mortar Stores

Many of these have online shopping, but they also have physical locations that may be in your area.

• Michael’s – Be sure to take advantage of their weekly 40% off coupons!
• Joann – Their cross stitch section has been shrinking, but still has basics.
• WalMart – Varies from store to store, but most at least have DMC thread and basic fabric.
• Hobby Lobby

Local Needlework Shops – These can be hard to find as they often don’t have a great online presence, but NeedleTravel is a good place to check.

The picture in the header of this post is a photo I took in my old LNS, A Stitching Shop, in Denver.

Online Stores

• Amazon – Make sure you compare prices with other stores first.
• 123Stitch
• EverythingCrossStitch
• Herrschners
• Etsy – Pretty much any materials, including patterns, fabrics, kits, needle minders, grime guards, etc. Again, please compare prices but keep in mind many of these items are handmade.
• FatQuarterShop
• SnugglyMonkey

Hand Dyed Fabrics

• PictureThisPlus
• Under The Sea Fabrics
• Fiberlicious
• BeStitchMe
• Mystic Fabrics

Thread Brands

• DMC
• Kreinik
• Sulky
• Weeks Dye Works
• Rainbow Gallery
• ThreadworX
• Dinky Dyes
• Classic Colorworks
• Caron Collection
• Colour and Cotton

International

Brick and Mortar Stores

Again, any of these have online shopping, but they also have physical locations that may be in your area. I have no personal experience with these stores, but they have been recommended by my community.

• Australia – Allthreads
• Australia – HobbySew
• Australia – Lincraft
• Australia – Spotlight
• Australia – StitchDotSmile

• Canada – Gitta’s (Their website doesn’t seem to have a valid SSL currently so I wouldn’t recommend ordering online at the time of writing – 01/01/2023)
• Canada – Michael’s
• Germany – Idee
• Germany – Stickteufelchen
• Sweden – Atelje Margaretha
• Sweden – Broderishoppen
• Japan – Echizen-Ya
• Japan – Yuzawaya
• Hong Kong – The Crafties
• New Zealand – Ribbon Rose
• UK – Hobbycraft
• UK – John Lewis
• UK – Exeter Sewing

Online Stores

Check your country’s Amazon page, but be sure to shop around for materials as it’s not always the best deal.

Also check Etsy, and when doing a search you can specify to only search for shops in your country to keep shipping reasonable.

• Australia – ThreadedNeedle
• Australia – ItchyStitchy
• Australia – OzStitch
• Australia – JK’s Cross Stitch
• Canada – Stitchitcentral
• Canada – Embroidery Marketplace
• Canada – ChartingCreations
• Canada – Stitch Wit
• Canada – Brin & Needle
• Denmark – stofkiosken
• Denmark – rito
• Denmark – Hannes patchwork
• Denmark – stofgiganten
• France – Le Comptoir Des Fees
• France – Univers Broderie
• Germany – Cross Stitch Corner
• Italy – Casa Cenina
• Italy – Roberta De Marchi
• Sweden – Atelje Margaretha
• The Netherlands – Atelier Soed Idee
• The Netherlands – Gerri’s Naaiatelier
• The Netherlands – Garenenzo
• The Netherlands – Studio Koekoek
• UK – Lakeside Needlecraft
• UK – WillowFabrics
• UK – Enchanted Needle
• UK – KatZ XStitch
• UK – LoveCrafts
• UK – Wool Warehouse
• UK – Marie’s Cross Stitch
• UK – Threads4U

Hand Dyed Fabrics

• Australia – Colour Cascade Fabrics
• UK – Jodyri Designs
• UK – Polstitches
• UK – Asking for Trouble (Printed Fabric)
• UK – Chromatic Alchemy
• UK – Stitchy Ferret

Thread Brands

• Australia – Sullivans
• Germany – Anchor
• Germany – Madeira
• Italy – Aurifil
• Japan – Lecien
• France – Au Ver A Soie

Please don’t hesitate to reach out if you have a resource you think should be added to this list!